- Tangent Studio
One of my favorite studios is Tangent Studio. They’re all about creating unforgettable brand experiences, and their “People Make Glasgow” project is a perfect example. It’s the world’s first crowd-sourced city brand, where locals helped shape the city’s identity. This aligns with my love for designing brands that feel authentic and rooted in the culture they represent. Plus, the whole community-driven approach? I’m all for that! You can check out their work on tangentgraphic.co.uk. - Pearlfisher
Pearlfisher is another studio I really admire. They’re masters at turning complex ideas into simple, yet powerful visual stories. A project that really stands out to me is their rebranding of Innocent Drinks. They made the brand feel more transparent, fun, and friendly. I love how they focus on making sure the emotional connection is there, and I aim to do the same with my own work. If you’re curious, check them out at pearlfisher.com. - Landor & Fitch
Landor & Fitch has worked on some iconic brand transformations, like Vodafone. They’re experts at blending strategy, creativity, and consistency across both digital and physical platforms. Their work shows that design isn’t just about looks, it’s about creating a cohesive experience. I’m really inspired by their approach, and I want to create brands that work seamlessly across all platforms, too. You can explore more of their projects at landor.com. - Base Design
Base Design is all about making brands feel welcoming and inclusive, which is something I really value. They did some amazing work with Airbnb’s rebranding, creating a look and feel that’s all about belonging. I’m drawn to their focus on human-centered design and creating experiences that resonate with people emotionally. If you want to see more of their projects, head over to basedesign.com. - Studio Output
Studio Output is all about storytelling through design. Their work on BBC’s rebrand is a perfect example of how to balance a brand’s heritage with a fresh, modern identity. They took the BBC’s established identity and made it feel fresh, engaging, and relevant again. This is exactly what I aim to do, take brands that might feel “stuck” and reimagine them in a way that feels exciting and new while staying true to their roots. Check them out at studiooutput.com.
To land a role at one of these awesome studios, my portfolio would need to include projects that emotionally connect with people and reflect cultural authenticity. I’d focus on showing how I can create cohesive brand experiences across all platforms, digital, print, and physical. I’d also highlight projects where I’ve tried to push the boundaries of design, whether that’s with new tech, interactive experiences, or unique concepts. Every design decision would be backed by research and strategic thinking to show that I’m not just designing for the sake of design, but creating work that has a real impact on the brand and its audience.
To get my foot in the door at these studios, I’d focus on building a portfolio that showcases my ability to create cohesive brand experiences across multiple touchpoints, emotionally connecting with people through both digital and physical design. I would tailor my work to align with each studio’s ethos, emphasizing simplicity for Pearlfisher or community engagement for Tangent. Networking at design events and seeking internships or freelance opportunities would help me gain hands-on experience and make connections within the industry, ultimately opening doors to these top studios.
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