This week’s workshop focused on disinterested research, a method of investigation that is free from preconceived opinions, biases, or personal preferences. Applying this approach to the Housebeautiful project pushed me to rethink my design process, encouraging me to focus on objective insights rather than subjective assumptions. It made me realize the importance of observing and analyzing patterns and trends without forcing a preconceived design solution onto the project.
A significant part of my process involved exploring visual patterns. I began by collecting random photos from various sources, architectural features, textures in nature, and everyday objects. Without a specific objective, I let these images guide my exploration, allowing the randomness of the photos to inform my design. This open approach helped me uncover patterns that emerged naturally, geometric shapes, organic curves, and lines. These brought both structure and fluidity to the design.
The effect of pattern in design is powerful because it creates rhythm and continuity, essential in shaping how a viewer interacts with the design. I found that patterns could evoke various emotions depending on how they were used. For Housebeautiful, the repeated patterns I discovered created a sense of elegance and harmony. These patterns were not overpowering; instead, they added texture and depth, making the visual identity feel refined and welcoming without overwhelming the viewer.
Through this exploration, I also critically analyzed why certain patterns felt more harmonious and balanced. It became clear that simplicity and subtlety were key for Housebeautiful’s brand. The patterns I chose reflected this philosophy, creating an experience that was soothing, approachable, and grounded. I wanted to ensure the design not only looked aesthetically pleasing but also conveyed a sense of stability and trust.
By embracing disinterested research and observing the effects of patterns, I was able to design a brand experience that felt authentic and meaningful. The process of allowing these patterns to emerge organically, without forcing preconceived notions, allowed me to create a design that truly connects with the intended audience, focusing on user experience and emotional connection.
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