Author: Amirah Cahyarani
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Week 20 : Sustainability
This week, we explored the production journey of a pencil as a way to critically examine the environmental and social impact embedded in everyday objects. Much like a Life Cycle Analysis (Ayres, 1995), the exercise involved tracing each stage of the pencil’s existence, from raw material extraction (wood, graphite, aluminum) to manufacturing, packaging, distribution, use,…
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Week 19 : Audience Behaviour of ON
A behaviour-led campaign designed to build movement, motivation, and everyday confidence. I chose to explore a campaign concept for ON, the Swiss performance brand, through the lens of behaviour change. The idea was to shift the narrative from performance-focused movement to confidence-led motion. Inspired by ON’s core design principle, “Feel Nothing to Feel Everything“. I…
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Week 18 : Disinterested Research for Housebeautiful
This week’s workshop focused on disinterested research, a method of investigation that is free from preconceived opinions, biases, or personal preferences. Applying this approach to the Housebeautiful project pushed me to rethink my design process, encouraging me to focus on objective insights rather than subjective assumptions. It made me realize the importance of observing and…
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Week 17 – Industrial Intelligence
To land a role at one of these awesome studios, my portfolio would need to include projects that emotionally connect with people and reflect cultural authenticity. I’d focus on showing how I can create cohesive brand experiences across all platforms, digital, print, and physical. I’d also highlight projects where I’ve tried to push the boundaries…
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W9 – Brand Audience
Today’s workshop focused on defining target audiences through a creative exercise using the Fashion Wheel. Divided into groups, my team decided to base our subculture selection on our personal style preferences. I named my subculture “Japanese Minimalist Pop Street Style,” while the others chose “Traditionalist,” “Cozy Cocoon,” “Beauty Maximalist,” “Coastal Boho Grandma,” and “Soft Baddie.”…
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W10-Brand Strategy
Building on our previous assignment, the Fashion Wheel, we were tasked with selecting one product and establishing parameters to define the target audience of its associated subculture. Our group decided to experiment by combining the items from our tote bags and analyzing them using four parameters: New-Vintage and Casual-High Fashion. Through this comparison, we observed…
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W8 – Decolonizing Tate Modern
Tate Modern, as one of the most prestigious institutions for modern and contemporary art, has historically played a significant role in shaping art history and influencing public perceptions of art. However, the museum’s collection has long reflected the dominance of European and North American narratives in modern and contemporary art. Many works within the collection…
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W4 – Brand Personality “The Call” Exhibition at Serpentine Galleries
The Call, an exhibition by Holly Herndon and Mat Dryhurst at Serpentine Galleries, offers a striking blend of art, AI, and technology. Upon entering the space, I was immediately enveloped by the sound of a choir emanating from an installation, which set a serene and almost sacred atmosphere. The exhibit centers on AI and data…
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W6 – Brand Experience of The Design Museum
Our day began with a planned meet-up at 11:30 am at LCC Elephant & Castle, though I was running slightly behind and arrived at 11:40 am. From there, we headed to the Elephant & Castle station, catching the Northern Line. We quickly checked the tube schedule to ensure our route, taking the Central and Circle…
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W5 – A day in my life, Fairytale Story Telling
It’s a calm summer morning in 2032. Though my alarm hasn’t even rung, I’m already awake, sipping a cup of coffee at Heathrow. I’m about to take off on another adventure—this time to Milan, Italy. It’s become a routine now: once a week, I board a flight to some new city or country, whether for…