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This week, we explored the production journey of a pencil as a way to critically examine the environmental and social impact embedded in everyday objects. Much like a Life Cycle Analysis (Ayres, 1995), the exercise involved tracing each stage of the pencil’s existence, from raw material extraction (wood, graphite, aluminum) to manufacturing, packaging, distribution, use,…

A behaviour-led campaign designed to build movement, motivation, and everyday confidence. I chose to explore a campaign concept for ON, the Swiss performance brand, through the lens of behaviour change. The idea was to shift the narrative from performance-focused movement to confidence-led motion. Inspired by ON’s core design principle, “Feel Nothing to Feel Everything“. I…

This week’s workshop focused on disinterested research, a method of investigation that is free from preconceived opinions, biases, or personal preferences. Applying this approach to the Housebeautiful project pushed me to rethink my design process, encouraging me to focus on objective insights rather than subjective assumptions. It made me realize the importance of observing and…

To land a role at one of these awesome studios, my portfolio would need to include projects that emotionally connect with people and reflect cultural authenticity. I’d focus on showing how I can create cohesive brand experiences across all platforms, digital, print, and physical. I’d also highlight projects where I’ve tried to push the boundaries…